Wayne Herald To Host Chamber Coffee August 21

WAYNE – Following a week off from an in-person Chamber Coffee event, Wayne Area Economic Development staff will be welcoming in community members to a downtown location for the second-to-last event of the month.

Plan on join the Wayne Herald located at 114 Main Street for this week’s Friday morning Chamber Coffee at 10 a.m. on August 21. The event will also be streamed on the Wayne, NE Facebook page for ChamberPercs around 10:15 a.m.

Kevin Peterson is the publisher of the Herald. He started in the paper industry in the late ‘80s and has seen a massive update in computer software.

“I was spending about 20 hours a week in the dark room developing film the old fashion way,” said Peterson. “Through trays and chemical. Then we’d develop pictures from there.”

Peterson has worked on-and-off at the Herald in his younger days as a sport writer from 1988 – 1995 before leaving for a year and then coming back in 1996 as the manager editor and general manager until 2003. After being the publisher for a paper in Plattsmouth for two years he took over as president and publisher of Northeast Nebraska Media in March of 2005 and has been in Wayne ever since.

Peterson added he often finds himself defending that weekly papers are not in danger of going away.

“What’s happening in our industry are the large papers, the metros that rely so heavily on co-op advertising,” Peterson added. “Those have been the ones that seem like they’re struggling more than the nitch mom-and-pop papers. The ones that put the local news in and don’t rely on the wire news so much.”

A holding company has owned the Wayne Herald since 1992 and Peterson spends time overseeing two papers in South Carolina and one near Kansas City.

The Wayne Herald is put together and printed on Wednesday and it is dated for Thursday’s.

Also, the Herald offers a free publication of the ‘Morning Shopper’ which has a deadline to put ads in on Thursday’s about 3 p.m. The paper is printed Friday mornings with it being distributed on Monday and Tuesday of the next week. A little over 9,000 copies are sent out to households that are dictated by zip codes and is dated for Tuesday’s.

Peterson mentioned it takes a lot to run the paper.

“One of the things that is interesting is we have two employees that have been here more than 40 years,” Peterson mentioned. “Linda Grandfield, the office manager and bookkeeper and Alyce Henschke, our graphics foreman. Both have been here well over 40 years. So, they kind of been through a lot.”

Visit mywaynenews.com or contact the paper at 402-375-2600 for further details.