U Drive. U Text. U Pay High-Visibility Enforcement Effort; April 4 – 10

MADISON – Officials with the Madison County Sheriff’s Office will be teaming up with the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) for the national ‘U Drive. U Text. U Pay’ campaign.

According to a release from Madison County Sheriff Todd Volk, this high-visibility enforcement effort will last from Monday, April 4 – Sunday, April 10.

Law enforcement officers from across the country will work together to enforce texting and distracted driving laws to make Nebraska roads safer for all road users.  

According to NHTSA, between 2012 and 2019, 26,004 people died in crashes involving a distracted driver.

While fatalities from motor vehicle crashes decreased slightly from 2018, distraction-related fatalities increased by 10%. NHTSA also reported that the number of deaths linked to driver distraction was 3,142 nationwide, or almost 9% of all fatalities, in 2019. This represents a 10% increase over the year 2018, or 284 more fatalities. The distraction figure was the largest increase in causes of traffic deaths reported for 2019.

Millennials and Generation Z are the most distracted drivers, often using their cell phones to talk, text and scroll through social media while behind the wheel. According to NHTSA research from 2017, young drivers 16 to 24 years old have been observed using handheld electronic devices while driving at higher rates than older drivers since 2007. In 2019, 9% of people killed in teen (15-19) driving crashes died when the teen drivers were distracted at the time of the crash.

The Madison County Sheriff’s Office and NHTSA urge drivers to put their phones away when behind the wheel. If you need to text, pull over and do not drive while doing so.

Follow these safe driving experience tips if you are the driver in this situation.

  • If you are expecting a text message or need to send one, pull over and park your car in a safe location. Once you are safely off the road and parked, it is safe to text.
  • Ask your passenger to be your “designated texter.” Allow them access to your phone to respond to calls or messages.
  • Do not engage in social media scrolling or messaging while driving.
  • Cell phone use is habit-forming. Struggling to not text and drive? Activate your phone’s “Do Not Disturb” feature, or put your phone in the trunk, glove box or back seat of your vehicle until you arrive at your destination.

Texting while driving is dangerous and illegal. Break the cycle. Remember: U Drive. U Text. U Pay. For more information, visit https://www.nhtsa.gov/campaign/distracted-driving.

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