‘Today’s Girls, Tomorrow’s Entrepreneurs’ Study Shows Girls Are Eager To Be Entrepreneurs

OMAHA – After a nation-wide survey was conducted, Girl Scouts of Nebraska has announced a recent new study for “Today’s Girls, Tomorrow’s Entrepreneurs”.

According to a release from Girl Scouts Spirit of Nebraska, 1,506 girls between the ages of 8-17 were surveyed to better understand how they experience and aspire toward entrepreneurial pursuits.

The study found that an impressive 92% of girls say they are smart enough to be an entrepreneur, and 89% are already engaged in entrepreneurial activities. Black and Latina girls show the highest rate of interest in being an entrepreneur and starting their own business.

Six in ten girls have an entrepreneurial mindset—a set of skills or qualities, like curiosity and confidence, that are linked to entrepreneurial success. Girl Scouts’ definition of entrepreneurial mindset merges innovation and strategic risk taking with a focus on social impact and collaboration.

The results also showed that girls who participated in Girl Scout programming had an edge over girls who hadn’t; on average, Girl Scouts are twice as likely to have done entrepreneurial activities, are more likely to want to be an entrepreneur in the future, and are more likely to have an entrepreneurial mindset. Girl Scout programming, like financial literacy badges and the Girl Scout Cookie Program, give girls chances to explore entrepreneurship in a safe space.

The study provides a window into how girls see their futures in the entrepreneurship space, the challenges they face and where they need adult support to move forward. Girls are clear about what they want: more information, mentorship and encouragement through related courses; the opportunity to be mentored by an entrepreneur; more encouragement from family, friends and teachers and assistance overcoming the fear of failure.

Business industry studies show that as a country, we still have a long way to go before women are equally represented in the entrepreneurship space—only 5% of CEOs and 12% of other top executives in the S&P 500 are women, and female-founded start-ups accounted for only 20% of start-ups overall, according to a 2014 report.2

Today’s Girls, Tomorrow’s Entrepreneurs reveals how girls are excited and aspire to be entrepreneurs. Now it is time for communities across the country to listen to girls and provide the tools and support they need to get them there—it’s time to get ready for girls.