Superior revamping its downtown ahead of annual Victorian Festival

Superior revamping its downtown ahead of annual Victorian Festival
Over 100 bikes were decorated all over Superior, as the town celebrates its annual Victorian Festival with the theme being "Miles of Memories."

SUPERIOR – The city of Superior has revamped its downtown.

In the last couple of weeks, the city officially opened the 4th Street Square, and renovated the 213 Business Center, thanks to a $150,000 grant from the USDA.

The 4th Street Square, located between Central and Commercial Avenue, is a “collaborative community space,” where people can enjoy, coffee or lunch or even have a small meeting.

The 213 Business Center on East 3rd Street has been turned into a “business incubator,” with the goal of helping create and grow young businesses in the area.

The city also recently launched a brand new website.

All of this comes as Superior prepares for its 28th annual Victorian Festival, which falls on Memorial Day weekend every year. The event typically draws several thousand visitors.

This year’s theme is “Miles of Memories,” which celebrates Lady Evelyn Vestey – an international businesswoman in the early 20th century who contributed greatly to her hometown of Superior, and was a champion cyclist.

It was not uncommon for Evelyn to cycle to Red Cloud and back to visit her friend Willa Cather.

Director of economic development Heather Erickson says this weekend, and the last couple of months, have been very positive for Superior.

“There’s a lot of positive momentum going in Superior right now,” she said. “A lot of positive things going on. We do have our Victorian Festival this weekend, we have a new (city) website, the new 4th Street square, our new 213 building. There’s just a lot of good energy.”

More than 100 bikes have been decorated all over town to commemorate the Victorian Festival. Activities are planned from Friday through Sunday, including a street dance, bike parade, golf scramble and plenty more.

The Victorian Festival of Superior Facebook page posted a full list of the events planned for the festival.

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