Laurel’s Hometown Market Thanks All Who Attended Their Grand Opening Weekend

Laurel’s Hometown Market Thanks All Who Attended Their Grand Opening Weekend
Courtesy of Laurel Community Club.

LAUREL – A northeast Nebraska grocery story has been under new ownership for over two months and recently held their official grand opening this past weekend.

Located at 102 West 2nd Street in Laurel, Laurel’s Hometown Market offered a three-day sale from Friday, April 30 – Sunday, May 2.

Brenda Whalen and James Roberts transitioned in as the new owners on March 1 of this year. Whalen explained everything started Friday morning with a ribbon cutting ceremony.

“The (Laurel) Community Club was here and that was really neat and they brought cookies,” said Whalen. “We just had so many people come in through the day. People that hadn’t been out for several months due to COVID. So, that was really cool to have them come out and visit.”

Cookies, coffee and donuts were provided along with BBQ sliders throughout the day.

The store calculated over 400 customers came through Laurel’s Hometown Market just Friday alone. The shelves were fairly empty when the sale concluded which was a good problem to have.

Also, the ‘Hometown Market’ sign was installed in late April.

“Yeah, it’s really pretty,” Whalen added. “It’s really great at night, it brightens things up out there and it really shines bright. So, we’re pretty happy with that.”

Laurel’s Hometown Market will look to keep the shelves stocked and learn how to regulate what they order and when. An upcoming project will include building a new office space more towards the front of the store.

Whalen mentioned it was great to see community members out and about.

“Really we just want to thank everybody that came out and supported us and continue to support us,” Whalen mentioned. “We know that we have the community behind us and store will be successful with them all being with us.”

Visit or call 402-256-9128 for more information. The group has also been actively working on an app and will be getting that up and running soon. The digital coupons side of the app can currently be found through the website.